Our Story
Our Story
How Beach Squad grew from a simple idea into a purpose-driven business built on action, quality, and community.
It Started With a Simple Belief
Beach Squad began with a simple idea:
When people feel good about themselves and what they’re doing, they naturally help others feel good too.
That belief shaped everything that followed, from apparel designs meant to spark positive interactions, to community events that brought people together, to beach cleanups that turned good intentions into real action.
Before Beach Squad was ever a business, it was a mindset.
Turning Positive Energy Into Action
Long before Beach Squad officially became a company, the focus was already on doing something tangible.
That meant:
• Creating positive, feel-good apparel
• Hosting community-driven events
• Organizing beach cleanups as a way to care for the environment while bringing people together.
the Importance of Control and Quality
Before Beach Squad even began printing apparel, one thing was clear:
Quality matters - and it can’t be outsourced blindly.
Early attempts to rely on third-party production led to inconsistent products, missed expectations, and results that didn’t align with what Beach Squad stood for.
Rather than accept that as “just how it works,” the decision was made to take control of the process and print everything in-house. This meant learning everything from scratch, working ridiculously long hours, and rebuilding more than once.
It wasn’t easy, but it established a non-negotiable standard:
If it carries the Beach Squad name, it has to be something people genuinely enjoy wearing and using.
From Lifestyle Brand to Serving the Community
Beach Squad soon began offering custom printing services to local businesses, schools, and organizations.
Printing other local brands helps everyone:
• Helping others represent their own brands with pride
• Applying the same quality standards to every order
• Supporting the local business community directly
The mission never changed, only the way it was carried forward.
Leading by Example
Throughout all the changes, one thing remained constant: showing up.
Beach cleanups started small with a few buckets, a table, and anyone willing to help.
Over time, they grew into structured weekly events, group cleanups, student volunteer opportunities, and leadership roles.
Not because of marketing, but because consistency builds trust!
Beach Squad cleanups exist to make it easy for people to do something positive - without pressure, judgment, or barriers.
Built on Experience
Beach Squad is about showing up, doing things the right way, and making it easier for people to feel good about what they’re doing - whether that’s wearing a shirt they love, supporting a local business, or helping keep our beaches clean!
However you choose to be part of it, you’re always welcome at Beach Squad.